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I build products people get in seconds and stay with for years.

Melbourne-based product, technology and operations leader. Now working with founders as a fractional CPO.

ARR, grown from zero at Trillet
$1M+
Churn, cut from a 30% peak
<14%
Team members managed
20+
Based in Melbourne, Australia ·

Companies: Trillet, Numeo, SoundFlare, SubmitMyStartup

(01) What I do

  1. 01

    Product

    SoundFlare · 2025–2026

    Chief Product Officer

    Available as fractional

    Where I do my best work. Finding the product, shaping how it feels from the very first screen, and building the team that ships it.

    • 01Product strategy & roadmap
    • 02UX, onboarding & activation
    • 03Design systems & craft
    • 04Building product teams
  2. 02

    Technology

    Numeo · 2026

    Chief Information Officer

    A voice AI specialist. I got hands-on with frontier models and led the R&D on how to put them to work, so each new model became an advantage for the whole company.

    • 01Voice AI
    • 02Frontier model R&D
    • 03Hands-on model experimentation
    • 04AI adoption across the company
  3. 03

    Operations

    Trillet · 2024–Present

    Chief Operating Officer

    Turning a plan into a company that runs. At Trillet I helped take the business from zero to seven-figure ARR.

    • 01Scaling teams & process
    • 02Planning & operating rhythm
    • 03Cross-functional leadership
    • 04Commercial operations

(02) What I believe

Onboarding is the only feature every user touches.

Most features get used by some people. The first few minutes get used by everyone, and the impression they leave sets the scene for the whole product. That's where I start: it's how I've lifted sign-ups, onboarding completion and trial conversions, and it's what I measure everything else against.

Selected work

(04)

(03) Companies

Companies and products I've helped build, across product, technology and operations.

(04) In the press

Ming Xu at Google

Google Cloud customer story

“We reduced costs by 80% and built a system where people feel supported.”
— Ming Xu, COO, Trillet.ai
Complex calls resolved without a human
85%
Lower infrastructure costs
~80%
Error rate, down from 5%
<1%
Response latency
<2s